Free online advertising can help Australian businesses build visibility without committing to a large advertising budget, but simply creating listings or posting online does not automatically mean the activity is working. The most useful way to judge performance is to look at whether people are discovering the business, visiting the website, making enquiries and eventually...

Creating an online business listing is not a one-time task. Contact details change, services develop, employees move, opening hours vary and photographs become outdated. If this information is not reviewed, potential customers may call the wrong number, visit when the business is closed or enquire about something that is no longer available. This matters even...