Scott Shorter will be running service levels greater than 2x previous. Due to changes in the market time is of the essence for any business to make a profit now. CPC’ are skyrocketing, SEO is more crowded and to make it worse the industry’ largest players have aligned their reporting with the deceptive methods of many other grey and black hat providers. This is namely to make the CPC costs appear lower and more attractive to the business owner.

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