Local online advertising is not only about getting a business in front of more people. For many Australian businesses, visibility also depends on whether potential customers trust what they find. Genuine reviews, accurate business information and professional responses can all influence how someone evaluates a local provider before making contact. For trades, professional services, retailers...

Free online advertising can give Australian businesses additional ways to be discovered without paying for every click, impression or listing. For a small business, sole trader or local service provider, this can include a Google Business Profile, selected business directories, organic social media, useful website content and participation in relevant online communities. The important part...