For a cheaper mascara that still gives supreme volume, celebrity makeup artist Jessica deBen loves IT Cosmetics Superhero Mascara because the rich pigment creates a lash-extension effect with just one coat. She explains that the formula coats lashes in polymers to give a more “elastic length” that is non-flaking and non-smudging. Speaking of flaking: In general, you should keep in mind that mascaras typically expire after three months (so take note of the date you opened your tube).