IL-MAKIAGE has been the makeup of alternative on style and prettiness shoots since its beginning 35 years ago. During the 70s beauty and style collided to change the beauty world forever. Women were trying more choice and Il-Makiage was the first business to produce a matte eye-shadow, multiple shades of foundation, a complete line of colored eye and lip pencils, highlighter dusts and a 21 color lip gloss kit.